Everything is important and related. If the product is bad, then whatever you use for packaging and ads people will buy it only once. Then you will be full of claims.

If the products to sell are to be sterile the packaging is critical as well as the whole manifacturing process. But I would not set the priorities which stage is more important or more critical. One mistake can break the whole product down and it doesn't matter at what stage it's done.



True. There is no doubt, that without good basis you cannot produce anything good even if you are genius. One dirty room cannot provide sterile product for sure.



Hm, how many examples you know when the packaging was or was not outsourced? I'm not talking about computer parts created in Thayland and packed in China or wiseversa. Or the photo sensor created in Asia, then installed here in the USA, but packed in the box imported from another country. In this case cheaper is ofter better for seller. But I'm talking about sterile medical items.



A little slower about shipping. I remember couple purchases that I made on the Internet couple years ago. One was purchased with the Ground shipping, another one was purchased with express air shipping, which was a few times more expensive. The funny thing - it took the same amount of time to get them delivered. Why? Because instead of direct mailing with the next available plane thsi package was sent through the entire country to the central mail sorting facility, a day later it was sorted and checked out. One more day later it was finally sent to me with the next plane and it took over 3 days to get it in my house. Comparing to the ground shipping from my point of view it was much more expensive, but I, as a customer, paid for this crazy service! So who cares if not me? I paid my money to get the entire system busy and planes paid off. The Ground shipping was more simple. It envolved one car to deliver the box from the remote state to my mail facility, then one more car for the local delivery and it took a few times less money with the same amount of time used to deliver the box! It's good to say that the shipping was from the next state, but the air mail spent many hours flying around the whole country before it reached me. When I asked a question whose brilliant idea it was, I got the answer that the completely automated facility to sort the mail is located in just a few places in the entire country and it's cheaper (!!!) to send it over to the state located in 10-12 states from yours just to get it sorted. Period.

Any comments?

Hi guys!

You all forgot one more thing - the package cannot be more expensive than the content!

It's also not a question that it should have some optimal set of properties required for the package content.

1. As cheap as possible to avoid extra pricing the items inside.
2. Should be protective.
3. Should be light but robust enough to not be cracked or destroyed together with the content, actually it's related to 2^.
4. Should be informative to let people see what's inside.
5. Should be attractive to make people pay attention to the stuff.
6. Should be easily recycled.

Did I miss something?